I’ve been a word nerd since winning Westlake Elementary’s 6th Grade Spelling Bee—arguably the peak of my academic career. One design degree and two ad agencies later, I swapped the big-agency hustle of NYC for Santa Barbara’s sunny skies and a much shorter commute.

Since then, I’ve been lucky enough to help amazing brands like HOKA, Nike, Coca-Cola, and Sonos say things people actually want to read. My sweet spot? Copy that’s equal parts clever and strategic—words that grab attention, keep people scrolling, and convince them that yes, they probably do need another pair of running shoes.

From punchy product descriptions to thumb-stopping social posts, I’m not just here to write pretty prose. I’m here to make them work. Because let’s be real, good brands deserve great words.